BECOME A WHISKY AMBASSADOR

NEXT CLASS: Saturday, 2 May 2020 11:00am - 6:00 PM
SPACE LIMITED  - RESERVE YOUR PLACE TODAY AT BOTTOM OF PAGE


Established in 2012, The Whisky Ambassador Program is the Original Accredited Scotch Whisky Training Course.


Designed both for the licensed trade and those seeking a comprehensive grasp of Scotch,

the course gives you the knowledge, skills and confidence to talk to customers & consumers about Scotland’s national drink, furthermore improving the consumer experience and exponentially increasing sales of Scotland in a glass.®


Having been established for a number of years in Scotland, the Whisky Ambassador’s emphasis on immersive and interactive learning has seen  courses rapidly expand to spread intimate knowledge of Scotch whisky across 22 countries and six continents.

The Whisky Ambassador program is accredited by BIIAB, the United Kingdom’s leading provider of qualifications for the licensed trade.


 The Whisky Ambassador is a one-day training program covering:

  • The economic impact of Scotch whisky
  • How, when and where it all started
  • Where and how it’s made
  • Nosing and tasting
  • Mixers and cocktails
  • Sales and customer service
  • Drink less. Drink better
  • Other world whiskies
  • Practical and written exams evaluating proficiency to Achieve certification



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